Mathematics in Education, Research and Applications (MERAA), 2019(5), 1
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Published online 2019-10-30
DOI:https://doi.org/10.15414/meraa.2019.05.01.43-52
Economic aspects of consumers’ preferences when buying milk and selected dairy products
Dávid Červený, Zuzana Bajusová, Lukáš Both, Jana Ladvenicová
Slovak University of Agriculture in Nitra, Nitra, Slovak Republic
Article Fulltext (PDF), pp. 43–52
- The Slovak dairy industry brings to the market a wide range of standard dairy products as well as dairy specialties.
Consumers' opinions and preferences need to be known to the manufacturers of these products, because through this information they
can better understand and meet their demands and requirements. The main objective of this paper is to evaluate selected economic
aspects of consumers’ preferences in the purchase of milk and certain dairy products. Through the questionnaire survey we obtained
opinions of consumers and the existence of relationships between selected economic indicators was verified by method of the chí-test.
This test did not confirm the statistical significance of the analyzed relationship in any formulated hypothesis. As the important fact
for producers of milk and dairy products we could state that participants of the questionnaire predominantly prefer quality of a product
to its price.
- Keywords: milk, dairy products, consumer preferences
- JEL Classification: D40, C12, M31